At 77cd, we take the privacy of our players seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use and store it, and what rights you hold over your own information. We believe transparency is the foundation of trust — and trust is the foundation of everything we do.
Six core principles that govern how 77cd handles your personal data.
77cd collects personal data only on a lawful basis — either to fulfil our contractual obligations to you as a player, to comply with regulatory requirements, or where you have given explicit consent. We never collect data without a clear, documented purpose.
Data collected for one specific purpose is never repurposed without your knowledge. Information you provide for KYC verification is used for identity checks only — not for marketing profiling or resale to third parties.
We collect the minimum data necessary to operate your 77cd account safely and legally. If a piece of information is not needed to deliver our services or meet a regulatory obligation, we simply do not ask for it.
All personal data held by 77cd is stored on encrypted servers with restricted access. Payment information is handled through PCI-DSS compliant processors. We apply industry-standard security measures to prevent unauthorised access, disclosure, or loss.
You always have the right to know what data 77cd holds about you. Our support team will respond to any data access request within 30 days. We will never obscure or conceal information about our data practices from our players.
77cd retains personal data only for as long as is necessary for the purpose it was collected, or as required by applicable law. When your data is no longer needed, it is securely deleted or anonymised in accordance with our data retention schedule.
77cd is an online casino and sports betting platform operating at 77cd.im, built specifically for players in Pakistan. We provide cricket betting, live casino games, slots, and a range of other betting markets, all accessible in Pakistani Rupees (PKR) with payment support for JazzCash, EasyPaisa, and major Pakistani banks.
For the purposes of this Privacy Policy, "77cd", "we", "us", and "our" refer to the operator of the 77cd.im platform. "You" and "your" refer to any individual who accesses, registers on, or uses the 77cd platform in any capacity.
This Privacy Policy governs the collection, use, storage, and disclosure of personal data in connection with your use of the 77cd platform. It should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which form part of the overall agreement between you and 77cd.
Questions about this policy? You can reach our data team at [email protected] — shown here as plain text only, not a clickable link. We aim to respond to all privacy-related queries within 5 business days.
77cd collects personal data across several categories depending on your level of interaction with the platform. The table below summarises the key categories and examples of data within each.
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, scanned CNIC copy | Account registration, KYC verification, age verification |
| Contact Data | Mobile number, email address, residential address (city, province) | Account communications, security alerts, support responses |
| Financial Data | JazzCash/EasyPaisa account number, bank account details, transaction history | Processing deposits and withdrawals, AML compliance |
| Behavioural Data | Betting history, game play sessions, deposit frequency, wagering patterns | Responsible gaming monitoring, fraud detection, personalisation |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Security, fraud prevention, platform optimisation |
| Communications Data | Support chat logs, email correspondence, feedback submissions | Resolving disputes, improving support quality, compliance records |
We do not collect sensitive personal data — such as racial or ethnic origin, political opinions, religious beliefs, or biometric data — except where this is incidentally contained within identity documents submitted for KYC purposes, in which case it is processed for verification only and not stored separately.
77cd collects personal data through the following means:
77cd uses your personal data exclusively for the following purposes:
⚠️ We do not sell your data. 77cd does not sell, rent, or lease your personal data to any third party for their own marketing purposes under any circumstances. Your data is used solely in connection with the operation of the 77cd platform.
Every instance of personal data processing at 77cd is grounded in one of the following lawful bases:
77cd shares personal data with third parties only where strictly necessary and always subject to data protection obligations. The categories of recipients are as follows:
We share necessary financial and identity information with JazzCash, EasyPaisa, Raast, 1LINK, HBL, UBL, and Meezan Bank solely to process your deposits and withdrawals. These processors operate under their own privacy policies and applicable financial regulations.
CNIC data submitted during KYC is shared with approved identity verification service providers for the sole purpose of confirming your identity and age. These partners are contractually bound to process your data only for this purpose.
77cd uses licensed fraud detection and AML screening services. Relevant personal and transactional data may be shared with these services to identify and prevent financial crime. Where required by law, suspicious activity reports may be filed with relevant financial intelligence authorities.
Third-party game studios that supply slot and live casino content to 77cd may receive limited technical data (such as a pseudonymous player session ID) to deliver game content and calculate RTP. These providers do not receive your full identity data.
77cd will disclose personal data to law enforcement, regulatory authorities, or courts where required to do so by law, court order, or where we believe disclosure is necessary to protect the rights, property, or safety of 77cd, our players, or the public.
International Transfers: Some third-party service providers used by 77cd may be based outside Pakistan. Where personal data is transferred internationally, 77cd ensures that appropriate safeguards — such as contractual data protection clauses — are in place to protect your information.
77cd uses cookies and similar technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit our site. We use the following types of cookies:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintaining your login session, securing your account, remembering your language preference | No — required for platform operation |
| Functional | Remembering your display preferences, game settings, and notification choices | Yes — via cookie settings |
| Analytics | Understanding how players use the platform to improve features and fix issues (anonymised data only) | Yes — via cookie settings |
| Security | Detecting and preventing fraudulent logins, bot activity, and unauthorised access attempts | No — required for account security |
You can manage your cookie preferences through your browser settings. Disabling strictly necessary or security cookies will impair or prevent access to the 77cd platform. Disabling analytics or functional cookies will not affect your ability to bet or play.
77cd implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.
⚠️ Your responsibility: While 77cd takes extensive steps to protect your data on our end, the security of your account also depends on you. Use a strong, unique password for your 77cd account and never share your login credentials with anyone. If you suspect unauthorised access to your account, contact us immediately at [email protected] (plain text only — not a clickable link).
77cd retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law or regulatory obligation. The following general retention periods apply:
When retention periods expire, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an individual.
As a 77cd player, you hold the following rights in respect of your personal data. You may exercise any of these rights by contacting our support team at [email protected] (plain text — not a clickable link). We will respond within 30 days of receiving a valid request.
Under applicable data protection principles, you hold these rights over your personal information held by 77cd.
You have the right to request a copy of all personal data that 77cd holds about you. We will provide this in a clear, structured format within 30 days of your request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Update requests can also be made directly through Account Settings.
You may request that we delete your personal data where it is no longer necessary for the purpose collected. Note that legal and AML retention obligations may override erasure requests in certain cases.
You may request that we pause processing of your personal data while a dispute about its accuracy or the lawfulness of processing is being resolved.
Where processing is based on your consent or a contract with you, you may request your personal data in a machine-readable format so you can transfer it to another service provider.
Where processing is based on your consent — such as receiving marketing communications — you may withdraw that consent at any time without affecting the lawfulness of prior processing.
The 77cd platform is strictly restricted to individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. If you are a parent or guardian and believe that your child has registered on the 77cd platform or submitted personal data without your knowledge, please contact us immediately at [email protected] (plain text — not a clickable link).
Upon receiving a verified notification of underage registration, 77cd will immediately close the account, void all associated activity, return any deposits made, and permanently delete all personal data collected in connection with that account.
⚠️ Parental Controls: If you share a device with minors, we strongly recommend installing parental control software to prevent access to online gambling platforms. 77cd supports responsible gaming at every level, including protecting young people from exposure to gambling content.
The 77cd platform integrates with a number of third-party services to deliver a complete gaming experience. These include game content providers, payment processors, analytics tools, and customer support platforms. While 77cd carefully vets all third-party partners for data security compliance, we are not responsible for the privacy practices of external services once data leaves our own systems under a disclosed sharing arrangement.
77cd does not include third-party advertising networks, social media tracking pixels, or external analytics services that collect data for purposes unrelated to the operation of the 77cd platform. Any third-party service integrated into the platform is present solely to serve our players and operates under a binding data processing agreement with 77cd.
Links to third-party websites are not present on the 77cd platform. If you navigate away from 77cd.im to an external site, that site's own privacy policy governs the collection and use of your data there — not this policy.
77cd reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. When material changes are made, we will provide notice to registered players via the email address associated with their account or through a prominent notification displayed upon login.
The effective date at the top of this document will always reflect the date of the most recent revision. Your continued use of the 77cd platform following notification of changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with any changes, you should cease using the platform and contact our support team to request account closure and data deletion.
We encourage you to review this Privacy Policy periodically to stay informed about how 77cd protects your personal data.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77cd handles your personal data, please do not hesitate to get in touch with our dedicated privacy and support team.
Email: [email protected] — displayed as plain text only, not a clickable email link.
Our team is available 24 hours a day, 7 days a week. For privacy-specific requests, please use the subject line "Privacy Enquiry" so your message is routed to the appropriate team member. We aim to acknowledge all privacy correspondence within 24 hours and to provide a full response within 5 business days.
For formal data rights requests, please use the subject line "Data Rights Request — [Your 77cd Username]" and include a brief description of the right you wish to exercise. We may ask you to verify your identity before processing your request.
Effective Date: This Privacy Policy is effective as of 1 January 2026 and supersedes all prior versions. By continuing to use the 77cd platform after this date, you acknowledge that you have read and understood this policy in its entirety.
Now you know exactly how 77cd handles your data — with full transparency, zero data selling, and your rights protected at every step. Join thousands of players from Karachi to Lahore who trust 77cd. 21+ only. Please play responsibly.
21+ only. Please play responsibly. Gambling involves financial risk. Full T&Cs apply.